Swallow.

Would like to write a furious, sweary and dangerously superior blog about the World Cup – the football one. Despite being neck-deep in the #T20WorldCup in Australia and increasingly captivated by the Women’s Rugby World Cup, New Zealand.

This in itself says something about football’s evil clout: it’s ability to swamp all known reason as well as the mere expedition of human activity. (Yup. All of it). Soccer is both the Beautiful Game and the Shit-vessel Supreme, especially the administration, the market side of it. Like one of those forest (and Forest People)-munching machines from Avatar, the game devours us; our ability to think, judge, act with any semblance of decency and intelligence being swept away in a roar of metal and sap.

A sociological (and therefore potentially wokeish) diversion. Could be that our propensity for tribal excitement leaves us particularly vulnerable to exploitation. In fact that would surely go out under ‘raging certainty’ on Bet365, or one of the other scavengers circling the soul of footie. The ‘bad side’ to visceral/communal joy is… it maybe dislodges other faculties. The thought striketh that governments and other makers of mischief may have cottoned-on, to this weakness.

We had Russia and now we have Qatar. Both monsters,* both benefiting from entirely predictable corruption, swilling through the posh hotels and swanky offices of the ‘football authorities’. A few voices were raised – indeed this post is a direct response to yet another magnificent and (in a good way) righteously challenging column from the Guardian’s Barney Ronay – but they/we (as we all know) will be drowned-out by the ubiquitous sludge that is PR/developing content/sportswashing. Those Who Govern feel like Untouchables because they are: money, influence and our feeble acquiescence will see them alright, and they know this.

Which brings me to two stories, from recent days. Most distressingly, the ‘fringe’ report that elements of state security in Qatar had drawn-in then shockingly violated gay men so as to send out a warning to World Cup visitors: ‘don’t you dare be who you are, on our territory’. Secondly, the widely-reported recruitment of the England Band and Welsh equivalent(ish) to a sort of metaphorical Qatari Cheerleaders Squad.

Go find the first story – there may be important updates. It’s appalling and it should be a game-changer (ironies alert!) in terms of how we all view the tournament. In short I think that if vindicated, it should prompt MASSIVE DISSENT and lurch us into significant boycott territory. (Personally, I think we should have steadfastly occupied that ground – i.e no f**king World Cup in Qatar, end-of – since day one).

The England Band buy-out is almost funny. Except that I think we should find them, slam them in stocks at St George’s Park and lustily launch any available rotting fruit (and maybe orange paint). Fellas, you might think you are being cute, merely extending the repertoire of your slightly middle-class playfulness, but no. You are t**ts of a very high order. Shameless, brainless, conscienceless t**ts. Same for you taffs.

Shame on you. Even if you try to subvert the Qatari bribe by effecting some miniscule ‘protest’, before being gathered in and having your temporary privileges withdrawn, shame on you. You have personally taken the sportswashing phenomenon to the next level; allowing a nation-state to shaft you, your integrity and the gullible universe in a spectacular new way. In a foul country where a very particular crew have their hands on the hereditary/oligarchal purse-strings, you are the cheapest of puppets.

Deep breath and re-compose. Look I get that we are all prostitutes. But c’mon, guys. Is that complimentary bar and are those flickering freebies really worth it? To guarantee your behaviour and support… for this project? When every man jack of us knows it’s abhorrent on every account? Fraudulent. Scene of multiple human rights/workers’ rights abuses. Crap-but-disturbing, phoney, film-location vibe. A hypocrisy-fest, hosted by a merciless, misogynist state, in spanking-new but heartless stadia because there’s no existing football culture whatsoever!

Won’t be long before somebody leaks or gets hold of the Conditions of Employment for our musical friends. That should be instructive. How, exactly, was this wee bit of sports massage supposed to remain un-reported? Who, in the Qatari/FIFA Department of Further Illusions thought this baby would pass un-commented-upon?

The answer of course is that they know it doesn’t matter. The volume of Fabulous New Content and frothing, insatiable love for the game is such that this further corruption – for that’s what it IS, right? – will barely register. The Lads from Merthyr and Mansfield may have Pied-Pipered us somewhere yet more cynical but who cares? The World Cup is still coming to swallow us up.

*Fully accept the Western View of Putin’s Russia and the opaque Qatari state system are deeply compromised by misinformation and prejudice from our side. The following can both be true: that we are relatively clueless… but the regimes really are heinous and grotesque.

Leave a comment