Town.

Fan-dom. Funny old game, eh? Maybe particularly when you’re a part-timer (like me), living 340 miles from the object of your viceral-tribal lurv-thing, or whatever it is.

Town. Grew up there and went to virtually every home game, aged 10-15. Then plenty more aged 15-22. Then on special occasions; ‘home visits’.

Been in Wales, see, for forty years or more. (And what a glorious privilege it’s been). So family life – my own, kids etc – got in the way of journeys Up North and back in time. But been doing more, largely due to our mum’s illness, and it’s all tugging a bit.

With every visit the realisations multiply, somehow. Unconscious or inexplicable truths around the magnitude of early life, early mates. Might not be the case for everybody but clear to me now that those mates from Primary School were and are about as good and as key as you’re ever gonna get. Torn between eulogising them and moving on: the universe probably needs to hear about the fabulous ordinary guys who have carried me through life, and will probably carry me out of it, unsung. But too intrusive of their quietness to go naming it. Too invasive of their unshowy, implacably honest ground.

All this feeds in to football. Those individuals; our tribe. I walk the genuinely grim or grimy streets around Blundell Park, on *that mission*: to go support the lads. (Yes they do finally have a women’s team but I’m too late and too far away to participate in that welcome ‘innovation’). The lads, who used to be Stuart Brace and Matt Tees before Terry Donovan and Mike Brolly became the boys Vernam, Rose and Warren. Six times I’ve walked in there, in the last year, through but with the other daft buggers in their Town clobber. Dads. Grandads. Mums. Daughters. All kinda sounding the same. All wanting the same and feeling some kind of connection: to this Town; to this place.

Football. I hate loads about it – the cheating, the money, the ‘Authorities’ near and far. The 21st century moral black hole of it. But walking briskly in, as you do, to Grimsby Town FC, at Blundell Park Cleethorpes is a wonderful, grounding pleasure. And it registers win lose or draw.

Last night I couldn’t be there. And/but they were on the tellybox. Tranmere. We’re 9th, they’re 16th in the table, or were. I’m watching from Pembrokeshire.

It looks a decent night – and the commentator says as much – before soon changing his tune. (You’re right up against the Humber/North Sea estuary multiplex, generally haunted by apocalyptic, cod-hurling ‘showers’. We soon got one). Important game for both sides; the brief interviews with the respective managers reinforced that view. Artell for GTFC thoughtful in that articulate, passive-aggressive way that he has.

Town have been dropping-off, results-wise, despite having a good coach and a solid, possibly even exceptional wider culture. Whether it’s a dip in confidence, or the presence of TV cameras, who knows, but Grimsby are poor in the first half. The squad has as many players who look good on the ball as the top handful of sides in the division but they fell into that awful lower-league hoofing-thing. Almost every contact with the ball was a ‘clearance’. It was Sunday League. Tranmere were better *and* they were winning every second ball. (So not only were Town failing to play to their footballing strengths, they were failing to compete). No complaints that Tranmere lead 1-0 at the break.

I’m a coach and slinger of wild opinions so let’s get into this. Warren, Turi, Vernam and Rose are good players at this level. And more broadly Artell has deliberately gathered a squad who can play patient, skilful (dare I say it?) intelligent football. Phases of passing. Good movement. Ball into feet. Rehearsed plays. I’ve watched them do it, often impressively. Last night they were without their best player, McEachran, who sits and passes and turns and makes the thing tick. But Turi – the guy tasked with filling the McEachran-shaped hole – can also play. Last night, for much of the game, Pym, the keeper and the likes of Warren (unusually and disappointingly) were clattering the ball over his head, bypassing the central midfield.

This is ok if it works. Last night, for 45 mins plus, it was bloody awful. Turi failed to show, or impose his will on the frankly amateurish chaos around him. Rose almost literally never got a touch, reinforcing the belief that he simply can’t play unless Town are threading balls in to feet. Vernam had an absolute ‘mare, from start to finish. Walker – who *does do* this – spent about an hour solely intent on drawing fouls. (For me, he was an embarrassment but he’s not alone at the club for ‘falling easily’: and yes I am happy to call out the coaching staff on this. Of course they are seeing #PremierLeagueLegends do this on a daily basis, but for me Artell and co should be discouraging it not using it as a strategic tool).

But on. To a second half where the Mariners found themselves and a good dollop of their game, equalising before probing for the winner that they may have deserved. As he often does, Artell made smart, timely substitutions and had obviously *had words|* about the lack of courage and composure in the first period. Burns, who for the first time in my limited experience looked a threat, scored a fine goal and would have notched a decisive second but for a remarkable save for Tranmere’s superannuated keeper. It was ‘all Town’ until, disastrously, the defence switched-off and allowed the visitors to *absolutely steal it* in the 96th minute. Horror show!

I had a brother and plenty mates there. They will have felt distraught at that cruel denouement but also at the capitulation in the first half. Town stopped doing it the Town Way. Good players stopped being brave enough to show and to pass to feet. It’s happened a zillion times, at a million clubs. But bloody tough to see that at your own.

Let’s party.

Remarkable in terms of the record and remarkable because of how it felt. Wiegman and England.

The manager (or is it coach?) *really must* have something extraordinary going on. We can only guess that it oozes out from that intellectual calm. And maybe that her huddles are truly and genuinely inspirational.

This is not to say that the woman from The Hague can’t plan, or juggle, or read the game. Surely only Emma Hayes is at Wiegman level in terms of strategy and tactical awarenesses? But where Hayes has a physical presence, Ar Sarina has that quaker-like calm.

She’s needed it. Because (here’s where it gets weird) not only is there an argument that her team repeatedly scraped through this thing but also that very few of them played anywhere near their capacity. Might sound ungenerous or even churlish but that rarest of things the Dispassionate View might see things thataway. Look; if it could be remotely possible to judge (and by this I mean set aside the excitement and the drama and *really judge*) then who gets an 8/10, say, over the tournament?

Before you people freak out at the essential negativity here let me offer a friendly biff around the bonce. I get this… and I get that – duh – if Ingerland really underperformed, then clearly they can get to a frightening level. One where we really might dispassionately talk of dynasties. They won here – wow! Let’s party! – without generating phases of play; without relentlessly closing down; without being all that good. It was a remarkable case (to use a Proper English phrase) of muddling through.

Hampton. Hampton was consistently good. The farces around penalties foisted her into another space, where palpitations and ardent, myopic tribalism inevitably cast her as hero and legend. She made some goodish penalty saves… but most of us would have saved them. No matter: for her general, allround goalkeeping play, she gets an 8. Excellent temperament. Strikes the ball well and often beautifully. HH – who let’s remember turned the issue of the Earps-void or Earps-omission into a non-issue – is now unarguably in the top two or three keepers on the planet. She played to her level consistently. I’m not sure anyone else did.

Walsh is often quiet – it’s just the way she plays – but she was relatively uninfluential. Stanway was mixed. Williamson has sublime composure and head-up passing quality but apart from an accomplished display in the final, the captain was decent rather than exceptional. Toone was in and out, bits and pieces, as she has been for eighteen months. Mead likewise. Hemp had a strongish final but was disappointing through the tournament. Carter looked what she is: honest, strong but limited. Greenwood played below her best – her best being ver-ry good, both in defence and going forward. Less arrowed passes, less brilliant dead balls.

James and Bronze have both been crocked. Bronze still managed to be a key figure, despite being vulnerable last night. Her courage may hoist her rating above 7; I’ll leave that to you. James, apart from that thrilling early goal, was nowhere near her beguiling best – but crocked.

I’m a huge fan of Russo, who (as previously noted) may have the best engine in world football. Outside the box she’s fabulous. Can hold and turn and run like hell. Her energy and sheer willingness are sensational. She got a good solid header in to equalise Spain’s lovely (but poorly-defended) opener but *did miss* opportunities in the earlier rounds and is not, in my view a great finisher generally. Wiegman may, however, put Russo’s name down on the team-mate before anybody else’s and I would have no argument. She has class… and she has that engine.

I too must dash. Let the other scribes do the ‘definitive’ stories and the marks out of ten. I’ve a mum with dementia in front of me and no time to unscramble the scramble.

England won two on the bounce – incredible. Penalties again, entirely credibly but also veering towards another mess. But no. Charles and somebody else and then Kelly stood up. The latter loves the theatre of this and embodies it. A mischievous prance at the ball and this time a fluent, fabulous connection. Job done and let’s party.

Wins just happening.

It’s dangerous but it feels important and maybe even right to stick down a few things about the Lionesses. Knowing they will be judged – not by many, of course, but judged. These things are true for me. Let’s get the vilest or most contentious one out the way first-up.

The penalty fluff-out means we can’t go calling these women #warriors*. It was an international embarrassment and it was bad for the women’s game.

(*OK. Qualification  numero uno. You could probably describe Bronze’s performance as heroic, and therefore warrior-like. She brought everything. I might argue that the only other England player to play up to their level – and therefore express courage in a different sense – was Kelly, who came on and performed).

We can’t describe Hampton’s performance as unequivocally heroic, because she was mediocre during the second half, and wasteful with those strangely over-pumped hoofs up the park – twenty five yards beyond her attack. (Probably adrenaline or stress but weirdly in-keeping with the general level of mis-execution). Yes she may be the best keeper in the tournament for her driven passes and general work, and yes she went into the shootout with three hundredweight of cotton wool up her nozzer, but how many penalties did she actually *have to save?*) Let her enjoy her moment, absolutely, but this was a win conjured by abstracted qualities, barely (if at all?) expressed.

Blimey. What does that even mean?

It means England have quality – they have the second or third best squad in the tournament – and this can out in extraordinary, fascinating, infuriating or cruelly redemptive ways. Russo can ‘earn’ you a win for her lionhearted and endless running, despite her repeatedly poor finishing. (Missed headers in the tournament, rather feebly missed shooting chances and a continuing and concerning lack of fox-in-the-boxness. But all that wonderful other stuff!). Greenwood can earn you a win for her rare steadiness and drilled crossfield passes. James can earn you a win, with her electrifying brilliance. Or maybe Sweden can just out-capitulate you in the lottery that is the shootout.

England can be truly lousy, defensively, from Carter’s workaday limitations to Williamson’s fabulous-but-flawed, non-physical, almost metaphysical reliance on wit and game-reading skills. They can be painfully easy to play through or around: Sweden did that, first half.

Esme Morgan, who replaced her injured skipper, is a profoundly good footballer but she is almost nailed-on to offer a howler, as she did late in extra-time, almost ‘fatally’. Walsh is a sort of elite water-carrier very much in the mould of the modern Academy Era: deeply proficient at rebounding passes and playing safe and short. But like those central defenders, you wouldn’t mind playing against her. There is something there that you can really open up.

But hang on. We should note to the universe that Ingerland did stir impressively to grab back a) a chance and then b) the initiative with firstly a great goal (made by Kelly and finished by Bronze) and the momentum-capping scramble ninety seconds later. Russo might even have won it before extra-time had she not failed to sort her feet again. However, England’s fresh legs looked like they might carry them through, as the 90 minutes expired.

Extra-time was almost all Sweden. The multiplicity of changes (and/or tiredness mental or physical, and/or possibly inadequate direction) saw Wiegman’s side look listless and open as overtime ticked away. Sweden, not the Lionesses, had heads up and energy re-primed. England had little of the ball, making almost no phases of play. (In fact England rarely do this – other than those sideways or backwards rebounds between central midfield or defenders. Walsh making 80 passes with almost none of them counting). Then we had those penalties.

I dislike pens but concede immediately and pitifully that we probably have to go there in the modern era. These were garbage: an embarrassment. The players and staff will know that and do that juggle where they both acknowledge and move on. But they should note that because of Mead’s anaemic performances over many months and James’s in-out temperament, they may need to be taking pen 12 and 13.

England have been fortunate again in the draw and I expect them to make the final. They should. They may go on and win it, dynamically and with style. They do have quality. But almost everywhere you look, they also have soft-spots. Players who get that glazed eyes thing or that rush of fear. Wiegman really must be exceptional at galvanising something but it’s hard to identify what it is. Because errors. Because despite the evidence of wins, she will know she has players who cannot execute really simple things, in the moment.

Be honest, despite this evidence of comebacks and ‘resolve’, which of them feels deeply and inviolably resolute? Or perhaps more exactly, which of them has you confident that they will deliver? Maybe Bronze and Greenwood. All of Toone, Mead, Hemp, Stanway and James do feel bit willowy*, do they not – or susceptible to pressure? (Is that* a cruel word to use? If so, apologise. Reaching for the truth of this. And I acknowledge that Stanway and Toone – arguably all of them – do have a certain kind of toughness. These things are complex).

So wow; we have quite a phenomenon here. The cool record shows England, who really do have top players, are also consistently defying this litany of perceived vulnerabilities. Meaning either I’m wrong with much of the above – entirely possible, of course – or that perhaps their wins, or any wins do *just happen?* And perhaps this is wonderful?

Tuchel and Ingerland.

It was an eyebrow-lifter, was it not? The moment when That Mad Bloke got England? That German Bloke, even. A genuinely, interestingly, eyebrow-raisingly spiky decision, from the traditional bland kings of slumbering risk-aversion. Tuchel; as gaffer. I liked it. It was fraught. It was perverse, almost. The fella’s just as likely to break out a samurai sword on the touchline as win you the World Cup.

And yet I also liked it because I’m the bloke who wrote blogs saying that even when City and Liverpool were magbloodynificent, coupla years back, briefly, Tuchel’s Chelsea were better. For a period of six or eight weeks. They were the best club side in the world. So yeh. There is both his incendiary mania-thing going on… and some brilliance.

Two games in and of course we’re still wondering. Two games won against ver-ry ordinary sides. (And no I’m not buying that ‘there are no easy games’ bollocks: Lewis-Skelly doesn’t get to march into centre-left midfield and put his headphones back on, if there are no easy games). Whoever-it-was and then Latvia are going to work, sure, and be disciplined in the modern way – have shape, have intensity – but provided you stay honest and pick your final passes you’re going to beat them. Which brings us directly to Rashford.

A confession: I do want Tuchel to bring his flamethrower to this group, which may be kinda institutionally complacent. But I also want him to cuddle and cajole. Rashford, having played the overwhelming bulk of the available minutes, despite having created almost nothing, is the most obvious recipient of Tuchel-faith – Tuchel-lurv, even. The gaffer is giving him every chance… and then some.

This conflicts your honourable scribe. A) I’m generally soft-leftie and have spent much of my life encouraging kids. B) Gramps played for MU. C) Ar Marcus *is conscious* and was plainly one the most thrilling forwards in Europe, about three years ago. His manager was obviously watching. (Klang! The thought strikes that like countryman Klopp, he may even be soft-leftie: but I doubt it and let’s move on).

Rashford nosedived and embarrassed himself at Old Trafford, over recent times. His ‘resurrection’ at Villa has been heavily overplayed. Tuchel, however, is not to be distracted from his generosity (or Rashness – geddit?) around this. I’m fine with that for now – coaching is, after all, the art of Reading the Human – so we must hope that the manager’s belief is founded on something. It may be: I hope it works out.

The player should be at his peak. I’m thinking he gets either one more go at producing before either the relationship turns towards a one-way bawl-fest, or he is quietly dropped. Rashford has had lots of possession against ordinary defenders but repeatedly beaten himself, found the opposition or fluffed his final pass.

Last night, on the other flank, Bowen had about ten percent of the opportunities Rashford had. He was effectively excluded from the game by that cruel tactical discipline around keeping shape and offering width. I felt a little sorry for him but the anarchist in me thinks maybe show a bitta spirit, son. Release the shackles; ignore that baying from behind the laptops. Race in, towards the ball. Get in the fakkin’ gaaame, san. Nick it off Rice’s toes and storm off darn the pitch. ‘Create sammink’. More fun and probably more fruitful than all that passive feet on the touchline stuff. Do that three or four times in the ninety minutes. Change the vibe and maybe the game. The alternative is you getting hoiked on the hour for ‘not being involved’.

The new England manager will have learned from games one and two. He will want his team to look less like the Old Regime – and certainly these performances felt Southgateian in terms of all that ‘patient possession’ and relatively little threat or urgency. So dull, largely. He will no doubt be clearer that Palmer and Saka will be a meaningful upgrade on Bowen and Rashford and that Rogers is a contender, despite fluffing some of his better moments against Latvia.

That retro-feel back three/five blend, with Burns as Jack Charlton and Lewis-Skelly as Kenny Sansome may work, and may even offer significant threat at t’other end of the park. Their partners seem much-of-a-muchness, their reasonable comfort on the ball and goodish pace and awareness feeling pretty interchangeable. All of Konsa, Guehi and Lewis-Skelly do that thing where they use their bodies to draw fouls as a first resort. (Don’t like it but this is where we are). Rice must play – obvs – and Bellingham, though the latter’s role may need to be considered against a fit Palmer’s strengths.

Foden is a fabulous player in search of a consistent England slot: he deserves it but may not get it. Pickford had his dead-cert-one-in-a-game moment when he took out Guehi and offered the centre-forward an open net, but the chance was woefully passed over. The keeper now has 70-plus caps, which can only point to a relative dearth of truly brilliant and consistent performers between the sticks. (In case you’re wondering, I do get the argument that Pickford is certainly a top, top performer, just not a great goalie). Walker feels like a man from another era: but still may do a job until someone who can still fizz comes in. James has always been a fine player. His superb free-kick surprised none of us. If he can get or stay really fit, for me he plays.

Let’s finish with that terrible Anglo-centric confliction: that Ingerland won but underwhelmed us all over again. Because they were mixed when we hoped they might be brilliant. Because *all that possession* but little purpose, with urgency no longer being a thing – or being a subordinate thing to the demonstration of tactical wizardry. Because of too many conceits and too few freedoms or instincts. Because of a kind of generational arrogance and ultimately an inability to execute to high standards. Oh – and because our expectations aren’t realistic, because we’re English.

 Over to you, T.T.

Books, eh?

Today is a diabolical-but-groovetastic day. Absolutely chucking it down, in Pembs, with a gale blowing but also PUBLICATION DAAAAY for my new book, ‘The Dots Will Not Be Joined’.

Am going to write about the process that’s gotten that baby out there: a) because somebody asked me about it, b) because it’s too crappy a day to go out for a celebration walk and c) in the full knowledge of this writer’s ver-ry personal circumstances. That is, my extreme, unhelpful kaleidofunktatious niche-dom. Meaning I know exactly how out there my book is, and my approach is.

Lockdown Project. That what it was. Had sadly separated from my wife – amicable, but not, frankly, my call – and had chosen to move out so as to avoid disruption for the two gals in my life. Was fortunate to have a friend’s caravan to shift into. (Was actually like a small apartment: all mod cons and then some. Some space and time, in fact). So wrote.

There is actually an e-book of my blogs already out there but this was the first Proper Job. As always, it started with anarchy and stories rolling out. (I know some will say that this is how it finished up! Fair enough). I knew I wanted to write about the stuff I care about and can trust myself to be honest with. Believe me, I work as hard at this as Proper Writers but the difference may be that I am both letting things flow – i.e. I suppose, not over-thinking – and then re-writing heavily and honourably but without being intimidated by judgements from out there.

I do not care about the perceived wisdoms of the publishing industry or the What Constitutes Real Writing Industry. Experience – and the experience of brilliant but ‘ordinary’ friends – tells me that there’s a whole lot of private school twattery wafting around those corridors. There is, of course, also plenty genuine diversity, too but broadly – c’ mon – publishing is controlled by more or less posh (or privileged) white people. Like most of the universe. In my daft way I oppose that, and therefore this hugely contentious paragraph is in solidarity with a flimsy but heartfelt notion that things need to be more open.

But enough politics, for now. I began to gather a collection of stories – memories, mainly – which felt true, and which sang the same love-song to sport, transformation, growth. Short chapters seemed right but then the core (maybe) needed to be big, hopefully strongish chapters where I was coaching in Primary Schools. (For ten years, this has been my life). I wanted mischief and I wanted to annihilate that obsession with a single narrative so (absolutely) I welcomed in the music, the art, the philosophical ‘diversions’. My lawns aren’t ordered; my matrix isn’t serene and elegant and sharply-honed. The world is madness. So, the material was gathered: trust your instincts.

Not entirely sure how early I knew I was writing a book – as opposed to blogs – but it was early. I started to look at modes of publishing, and spoke to people. Advice was very much to try to get an agent; some publishers simply don’t read unless you have one. Also approach publishers, get somebody behind you.

I tried both, possibly a wee bit half-heartedly. A) Because low expectations of success (because I’m me). B) Because quite clear I didn’t want some over-educated Herbert encouraging me to tone this or that down, or ‘be mindful of running ahead of your audience’. C) Because that all takes many weeks, and the nature of the writing is kinda urgent. *Also*, this idea that it still typically takes you a year or more to get a book published, in 2021, is plainly laughable. Soonish, for this latter concern – and in the surprising absence of interventions from Penguin or Noel Gay – I resolved to go the self-publishing route.

It’s been brilliant. For me, anyway.

Not sure where I plucked Grosvenor House from – could have been some recommendation (hah!) in The Guardian – but they’ve been excellent in every respect. Timely, clear, helpful. Me and the teamster Julie have become email compadres because she’s been on it in a friendly and really efficient way. When I unloaded My Particular Angle on her she was ver-ry clear that although the world and his wife has written a book during lockdown the process could be complete in X months – forget how many.

(I repeat that my strong conviction was that though there is airy/longish-term philosophical meandering in the book, it is largely a thing of the now; therefore time felt important. Generally, if you do all the editing/checking – and of course Grosvenor House offer all these services, which I politely declined – then you can get a book out in close to a month, in Normal Times. The Dots Will Not Be Joined took longer, in the Covid log-jam but but the time-scale was still good).

Let’s wind back a little. Costs. I am medium-skint so both wanted and needed to avoid ‘extras’. Like editing and all those things that most writers think – or are led to think – are essential. Of course they are essential; the careful, careful, more-or-less brutal cutting and looking and feeling-out. That is essential. Whether you feel comfortable doing that yourself is an important personal choice. But for me it is/was a choice. I didn’t just choose not to have ‘professional help’ there because of the relatively minor amount of money it involved. I wanted the book to sound like me, being honest, maybe with some edges unsmoothed.

It cost me £795 to get the Publishing Agreement. This provided for all services to get the book out there, including;

Provision for ISBN number – crucial, I’m told.

All typesetting, including to-ing and fro-ing of sample pages until the author is satisfied: an electronic full proof to be achieved within 30 working days of receipt of author’s approval… before continuing to complete the printing process.

To manufacture copies on demand, having supplied Amazon and ‘all major retailers and wholesalers in the UK’ with the book’s metadata – i.e. essential blurb.

To list the book with Nielsen Book Data.

To make two royalty payments per year: one in June, t’other in December.

To provide 5 copies free of charge to the author and place copies at the six national libraries of the UK. Also, at the Publisher’s discretion, to distribute free copies ‘as the publisher deems necessary’. (Hopefully to stimulate interest).

This isn’t, for obvious reasons, the whole document but in short you get your book out there, for £795. If you want a hardback, there is a further charge (around £100, from memory). Images a fiver each. I opted to swerve hardback but to produce an e-book – I guess for environmental reasons – costing a further £200. (I know I’m not likely to retrieve that money from that source but it did feel the right thing to do). I have also ordered some copies for myself – to place in local independent bookshops – at a cost of just over £4 per book, delivered to Pembs.

If I have understood it correctly, the split goes like this: if the book is a 250 page black and white paperback, costing £10, the publishers will get £4.15 and the wholesaler/retailer £4.00. The writer will get £1.85.

In my case I set the price at £8.50 originally, because that felt right – meaning a royalty of £1.20-something per book sold. I have recently been informed that this figure has been reduced, just a little, by increasing production and publishing costs. Fair enough. In response I have increased the book price to £9.00, because I reckon I deserve (and will need) the increased royalty of £1.70-odd.

So that’s the nuts and bolts of it. About a thousand sobs to get your book out.

I knew from the moment of inception that I would very unlikely to make that money back: do the math, in my case that’s 600 sales, give or take. But this has never been about the money. Nor any distant possibility of fame. It has, of course on one level been about the possibility of some kind of breakthrough… though into what, who knows? But friends I can look you in the eye and tell you that I may be the least materialist(ic) guy you’re gonna meet this week. This has not been about that. It’s about contributing to the bantz; sharing some stories; making a real, honest document, however wild and indulgent it may seem to some. I’ve loved this process so far. And I really do recommend self-publishing, and Grosvenor House in particular.

Finally, daft not to include a link to book sales: though of course I wish it didn’t have to be the way of the monstrous online retailer. (Predictably, the Publishing Universe is tilted every bit as much towards the rich and famous as the Capitalist Status Quo: those with resources get their books into shops. The rest of us need benefactors – in my case the Twitter Bighitters that may possibly lift sales towards that trigger-point which releases, via algorithm, copies into Waterstones and the rest. We deal-less, agent-less plebs can only hope to break through into shops if plenty folks buy early, on-line).

So. Wish me luck?